With Praxis, our challenge was to construct a visual, verbal narrative that would lead to investment in the concept of a new “city.”

We also needed to ensure that we integrated PRAX—a measure of a stakeholder’s contribution to the development of Praxis—into the overarching company narrative.


Working together with their leadership team, we updated the company’s design philosophy in order to help propel them to their next round of fundraising. This included updating their color and brand guidelines, and helping them define their storytelling approach in order to easily describe their vision.

And, most importantly, how they planned to make that larger vision a reality.


After our work with Praxis, they went on to raise a successful $15M Series A round. Since then, they’ve continued developing partnerships with other companies (Prophetic AI, and others), and growing their vision of becoming the first Internet-native nation.

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